Dr. Hyun-Hee Park is a distinguished researcher with a Ph.D. in Marketing from Pukyong National University, focusing on fashion visual merchandising. She also holds a Ph.D. in Home Economics with a specialization in Fashion Marketing from Kyungpook National University. Currently a Senior Researcher at Kyungpook National University’s Center for Beautiful Aging, Dr. Park has also served as a BK Research Professor and invited lecturer. Her industry experience includes leadership roles at Lemon & Company and Inno Circle Company. Additionally, she has been a fashion reporter at the Fashion Design Research Center.
Publication Profile
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Educational Background š
Dr. Hyun-Hee Park earned her Ph.D. in Marketing from Pukyong National University, where she conducted a structural study on the brand attitude effect model of fashion visual merchandising. She also holds a Ph.D. in Home Economics from Kyungpook National University, focusing on the impact of sensibility elements in internet fashion shopping malls on purchase intentions. Additionally, Dr. Park has a Master’s in Home Economics and a Bachelor’s in Clothing and Textiles from Kyungpook National University and Yeungnam University, respectively.
Academic Employment š«
Currently a Senior Researcher at Kyungpook National University’s Center for Beautiful Aging, Dr. Park has also served as a BK Research Professor and an invited lecturer at various institutions. She completed her postdoctoral research in Textiles and Consumer Sciences at Florida State University.
Industry Experience šļø
Dr. Park’s industry roles include Chief Manager at Lemon & Company and Inno Circle Company. She has also worked as a fashion reporter at the Fashion Design Research Center.
Research Focus
Dr. Hyun-Hee Park specializes in fashion marketing, consumer behavior, and visual merchandising. Her research explores topics such as the psychological mechanisms behind brand attitudes, the impact of social exclusion on luxury goods purchase intentions, and the influence of visual merchandising on consumer behavior. Additionally, she investigates the effects of scarcity messages on impulse buying and the role of corporate social responsibility in consumer purchasing decisions. Dr. Park’s work often integrates cross-cultural perspectives, enhancing the understanding of global consumer behavior in the fashion industry.
Publication Top Notes
- š§„š Scarce fashion products consumption in the C2C second-hand trading platform – Family and Consumer Sciences Research Journal, 2023, DOI: 10.1111/fcsr.12471
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ģ ģ¬ģ©ģ ź²½ķģ ź“ķ ģ°źµ¬ – Journal of the Korean Society of Clothing and Textiles, 2023-08-31, DOI: 10.5850/JKSCT.2023.47.4.711
- š„š Change in brand attitude depending on fashion film type: the psychological mechanisms by engagement and consumer fantasy proneness – Asia Pacific Journal of Marketing and Logistics, 2022-06-06, DOI: 10.1108/APJML-12-2020-0904
- š¼š Impact of Social Exclusion Type and Presence of Others on On-going Purchase Intention When Purchasing Fashion Luxury Goods -Moderating Effect of Self-efficacy- – Journal of the Korean Society of Clothing and Textiles, 2020, DOI: 10.5850/JKSCT.2020.44.5.878
- š®š” Perceived CSR initiatives and intention to purchase game items: The motivational mechanism of self-esteem and compassion – Internet Research, 2019, DOI: 10.1108/INTR-11-2017-0469
- šš The impact of mixed eWOM sequence on brand attitude change: cross-cultural differences – International Marketing Review, 2018, DOI: 10.1108/IMR-06-2016-0118
- šš The quality analysis on the satisfaction and performance of his – Information (Japan), 2017, Cited by: N/A.
- šš§Ŗ An integration model for innovative products in Korea and China: Bio-based smart clothing – International Journal of Product Development, 2016, DOI: 10.1504/IJPD.2016.076933
- šļøš How does visual merchandising in fashion retail stores affect consumersā brand attitude and purchase intention? – International Review of Retail, Distribution and Consumer Research, 2015, DOI: 10.1080/09593969.2014.918048
- ā ļøšø The differential effectiveness of scarcity message type on impulse buying: A cross-cultural study – Journal of Global Scholars of Marketing Science: Bridging Asia and the World, 2015, DOI: 10.1080/21639159.2015.1012811,