Publication Profile
Orcid
Research Focus
Dr. Lulu Wang’s research spans brand management, consumer behavior, and marketing strategy, with a strong emphasis on understanding brand ethnicity, political consumption behavior, and the impact of outgroup threats on brand switching. Her multidisciplinary approach, particularly in the Chinese market context, brings fresh insights into consumer behavior and marketing strategies.
Research Projects
Dr. Wang has demonstrated leadership in academic research through her role as chair of the Postgraduate Research Innovation Project at Zhongnan University of Economics and Law, where she examined live-streaming marketing dynamics.
Conclusion
Dr. Lulu Wangās comprehensive research portfolio, combining theoretical depth and practical applications in consumer behavior, positions her as a strong candidate for the Best Researcher Award. Her contributions significantly advance the understanding of marketing in both crisis and competitive contexts, making her deserving of such recognition.
Publication Top Note
Horizontal Versus Vertical: The Visual Balance Effects of Comparative Price Presentation