Muskan Chaurasia appears to be a strong candidate for the Research for Community Impact Award based on her profile. Here’s a brief evaluation of her suitability:
Profile
Orcid
Research Focus
Muskan’s research areas—Masstige Marketing, Brand Management, and Consumer Behaviour—have significant implications for community impact by addressing consumer needs and marketing strategies.
Academic Excellence
She has demonstrated strong academic performance with high marks in her M.Com and B.Com studies.
Relevant Publications
Her publications, including a systematic literature review and articles in notable platforms, showcase her expertise and contributions to her field. The practical implications of her work in Masstige marketing could be valuable for community-oriented projects.
Workshops and Seminars
Participation in various workshops and seminars indicates her commitment to advancing her skills and knowledge, which can contribute to impactful research.
Skills
Proficiency in data analysis tools and event planning suggests she is well-equipped to conduct and manage research with real-world applications.
Community Engagement
While her research is academically sound, it would be beneficial to highlight any direct community engagement or impact of her work in practical settings, which is a key aspect of the Research for Community Impact Award.
Overall, Muskan Chaurasia’s academic and research profile aligns well with the objectives of the Research for Community Impact Award. Her contributions to marketing and consumer behavior research, combined with her academic achievements and skills, make her a promising candidate. However, emphasizing any direct community impact or application of her research would strengthen her nomination further.
Publication Top Notes
Two decades of research on “masstige” marketing: A systematic literature review and future research agenda