ESCT at University of Tunis, Tunisia.
Salma Ayari is a Tunisian marketing expert specializing in digital marketing strategies and communication. With a career built on both academia and practical engagement, she brings innovative insights to the field. She has cultivated exceptional communication skills, conveying complex information effectively through her teaching and research roles. Known for her diligence, creativity, and adaptability, Ayari has a proven ability to handle high-pressure environments and diverse settings. Her commitment to continuous learning, combined with her advanced skills in time management, teamwork, and organization, underscores her qualifications for advanced marketing research and education in Tunisia and beyond.
Publication Profile
Scopus
Educational Background
Salma Ayari holds a Ph.D. in Marketing from Ecole Supérieure de Commerce de Tunis, University of Manouba, Tunisia. Her doctoral thesis, defended in 2020, investigates the influence of mental imagery on consumer engagement in online environments, earning a “Very Honorable” mention. She also completed her Master’s in Marketing Research at the same institution in 2014, focusing on mental imagery’s impact on consumer attitudes. Additionally, she earned a Bachelor’s degree in Applied Economics, specializing in International Finance, with honors in 2010, and earlier, a Bachelor’s in Economics and Management in 2006 from Ibn Abi Dhief High School.
Experience
Ayari has extensive teaching experience as a contractual assistant across various Tunisian universities, including the University of Tunis El Manar, University of Jendouba, and ESCT. Since 2017, she has taught a range of marketing courses, including digital marketing, product management, and service marketing. Her roles have also included curriculum design and supervision of final-year undergraduate marketing students, guiding them on topics like digital strategies, e-commerce, and the impact of social media on customer behavior. This blend of teaching, practical assignments, and student mentorship showcases her dedication to advancing marketing education and research.
Research Focus
Ayari’s research centers on the evolving digital marketing landscape, with particular emphasis on consumer engagement through online platforms, customer relationship management (CRM), and social media. Her work explores how mental imagery impacts user interactions on digital platforms and has further extended into areas like interactive and social media marketing, online advertising, and CRM applications. She has also supervised research on contemporary topics such as AI’s role in marketing, e-banking services, and the influence of social media influencers, demonstrating her commitment to investigating the intersection of digital technology and consumer psychology.
Awards and honors
The information provided does not list specific awards or honors that Salma Ayari has received. However, her academic achievements, such as receiving a “Very Honorable” mention for her Ph.D. thesis in marketing, signify recognition of her scholarly excellence within her institution. Additionally, her sustained roles as a contractual assistant across multiple universities, along with her mentorship of students in complex, modern marketing topics, reflect her professional credibility and dedication, which might have earned her informal honors within the academic and research communities.
Conclusion
Dr. Salma Ayari presents a strong case for the Best Researcher Award in her field, especially given her specialization in digital marketing, her dedication to student mentorship, and her academic teaching experience. Her research is timely and applicable, which is essential for impactful contributions in marketing. Focusing on strengthening her publication portfolio and international presence would further solidify her standing and enhance her visibility in the field.
Publication Top Notes
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- “Muslims’ reluctance to social media campaigns about organ donation: an exploratory study”
- Authors: Nouira, O., Ayari, S.
- Journal: Journal of Islamic Marketing
- Year: 2024
- Volume/Issue/Pages: 15(7), pp. 1706–1721
- Citations: 0
- “Understanding the dynamics of unfollowing behaviour on TikTok: implications for interactive marketing”
- Authors: Ayari, S., Nouira, O., Oueslati, K.
- Journal: Journal of Decision Systems
- Year: 2024
- Citations: 0
- “A Bibliometric Analysis on Artificial Intelligence in Marketing: Implications for Scholars and Managers”
- Authors: Oueslati, K., Ayari, S.
- Journal: Journal of Internet Commerce
- Year: 2024
- Volume/Issue/Pages: 23(3), pp. 233–261
- Citations: 1
- “Exploring the causes to unfollow social media influencers: A qualitative study”
- Authors: Ayari, S., Oueslati, K., Ben Yahia, I.
- Journal: Journal of Human Behavior in the Social Environment
- Year: 2024
- Citations: 2
- “Proposal of a Measurement Scale and Test of the Impacts on Purchase and Revisit Intention”
- Authors: Ayari, S., Yahia, I.B.
- Journal: Journal of Telecommunications and the Digital Economy
- Year: 2023
- Volume/Issue/Pages: 11(3), pp. 1–18
- Citations: 0
- “Impacts of immersion on loyalty to guesthouse websites: The simultaneous effect of 3d decor and avatars in a hyper-real environment”
- Authors: Ayari, S., Ben Yahia, I.
- Journal: Journal of Marketing Communications
- Year: 2023
- Citations: 2
- “Measuring E-Browsing Behaviour and Testing its Impact on Online Immersion”
- Authors: Ayari, S., Yahia, I.B., Debabi, M.
- Journal: Journal of Telecommunications and the Digital Economy
- Year: 2022
- Volume/Issue/Pages: 10(2), pp. 111–125
- Citations: 2
- “A specific language for developing business process by refinement based on BPMN 2.0”
- Authors: Ayari, S., Hlaoui, Y.B., Ayed, L.B.
- Conference: 16th International Conference on Software Technologies, ICSOFT
- Year: 2021
- Pages: pp. 489–496
- Citations: 0
- “A grammar based approach to BPMN model semantic preservation using refinement”
- Authors: Ayari, S., Hlaoui, Y.B., Ayed, L.B.
- Conference: International Computer Software and Applications Conference
- Year: 2019
- Volume/Pages: 2, pp. 549–554
- Citations: 1
- “Towards an Automatic Verification of BPMN Model Semantic Preservation During a Refinement Process”
- Authors: Hlaoui, Y.B., Ayari, S., Ayed, L.J.B.
- Conference: Communications in Computer and Information Science
- Year: 2019
- Volume/Pages: 1077, pp. 397–420
- Citations: 1