Ms. Linh TM Doan | Sustainable Marketing | Industry Integration Academic Award

Ms. Linh TM Doan, University of Lincoln, United Kingdom

Linh T.M. Doan is a PhD Scholar at Lincoln International Business School, University of Lincoln, UK. With over a decade of leadership experience in consumer strategy at multinational companies like Grab and Citibank, she combines practical insights with academic research focused on sustainable consumption and mindfulness in digital marketing. Linh’s innovative WELL-BEING framework addresses impulse buying behavior and promotes responsible e-commerce, contributing to the UN’s Sustainable Development Goals. An emerging scholar, she has published research in high-impact journals and actively collaborates internationally. 🌍📊✨

Publication Profile

Orcid

Professional Background

Linh T.M. Doan is a PhD scholar at the University of Lincoln with over ten years of leadership experience in consumer strategy at renowned multinational corporations, including Grab and Citibank. Her extensive practical expertise enriches her academic research, focusing on sustainable consumption and digital marketing.

Research and Innovations

Linh has spearheaded pioneering research initiatives, such as the WELL-BEING framework for understanding impulse buying behavior and sustainable consumption. Her current studies examine the impact of cashless payments on consumer impulsivity and the role of gamification in promoting responsible e-commerce behavior, directly aligning with the UN’s Sustainable Development Goals.

Industry Experience

Linh led initiatives aimed at enhancing customer engagement through digital platforms. Her insights from this role are now integral to her academic research, providing a practical foundation for her studies.

Conclusion

Linh T.M. Doan’s unique combination of industry experience, robust academic research, and commitment to sustainability makes her a highly suitable candidate for the Industry Integration Academic Award. Her ongoing projects and publications reflect a dedication to not only advancing academic discourse but also providing tangible benefits to the industry and society at large. By awarding Linh, the committee would recognize her impactful contributions to integrating academic research with industry practices.

Publication Top Notes