Dr. Ziyi Gao | Marketing | Best Researcher Award

Dr. Ziyi Gao, Yunnan University of Finance and Economics, China

Dr. Ziyi Gao is a lecturer at Yunnan University of Finance And Economics in Kunming, China 🇨🇳. Holding a position in the School of Overseas Education since September 2023, Dr. Gao contributes to shaping the academic journey of students. With a focus on enhancing academic performance, Dr. Gao has published research articles exploring topics such as the use of generative AI in education and the impact of travel apps on tourist behavior. Their work reflects a dedication to understanding and improving educational practices and the tourism industry. Dr. Gao collaborates with fellow researchers to investigate the drivers of various phenomena, including self-determination in learning and user experience in tourism. Through their contributions to scholarly journals, Dr. Gao shares insights and findings that contribute to the advancement of knowledge in their field. With a commitment to both teaching and research, Dr. Gao plays a vital role in shaping the academic and professional development of students and contributing to the wider body of knowledge in their field.

Publication profile:

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Employment:

Dr. Ziyi Gao has been serving as a Lecturer at Yunnan University of Finance And Economics in Kunming, China, since September 2023 🏫. Specifically, Dr. Gao is affiliated with the School of Overseas Education, where they contribute to the academic development of students. Their role involves delivering lectures, guiding students, and facilitating learning experiences. Yunnan University of Finance And Economics, a prominent institution in the region, provides a dynamic environment for both teaching and research. Through their position, Dr. Gao actively engages with students and contributes to the university’s mission of fostering academic excellence and global awareness.

Research Focus:

Dr. Ziyi Gao’s research focus encompasses two main areas: the intersection of technology and tourism, and educational methodologies enhanced by artificial intelligence 📱. Through their studies, Dr. Gao investigates the impact of travel apps on tourist behavior, exploring how these applications can influence intentions and user experiences. Additionally, they delve into the use of generative AI to enhance academic performance, particularly in business education, employing an interactive-constructive-active-passive (ICAP) self-determination perspective. By exploring these topics, Dr. Gao contributes to a deeper understanding of the role of technology in shaping both the tourism industry and educational practices, paving the way for innovative advancements in these fields.

Publication Top Notes:

Assist Prof Dr. Anu Gupta | Marketing | Young Scientist Award

Assistant professor, chandigarh university, India

🏆🌟 Prof. Dr. Anu Gupta, an esteemed Assistant Professor at Chandigarh University in India, has garnered prestigious recognition with the Young Scientist Award. With expertise in Marketing, Dr. Gupta epitomizes academic excellence and dedication to innovation. Her relentless pursuit of knowledge and groundbreaking research in marketing strategies has not only enriched academia but also inspired budding scholars. As a trailblazer in her field, Dr. Gupta’s contributions transcend boundaries, leaving an indelible mark on the academic landscape. This coveted award stands as a testament to her remarkable achievements and serves as a beacon of inspiration for aspiring academics worldwide.

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Work Experience

🎓🌟 Since July 2023, Dr. Anu Gupta has been serving as an Assistant Professor at Chandigarh University, continuing her journey of academic excellence and research. Prior to her current position, she dedicated her expertise to Himgiri Zee University as an Assistant Professor from June 2022 to June 2023, further honing her teaching skills and enriching the academic environment. With each role, Dr. Gupta has demonstrated unwavering commitment and passion for imparting knowledge and nurturing young minds. Her tenure at both institutions reflects her dedication to fostering intellectual growth and contributing meaningfully to the academic community.

Academic Qualifications

🎓📚 Dr. Anu Gupta earned her PhD in Marketing from DIT University, awarded in November 2022, with a thesis titled “Green consumption behavior among millennials.” Under the guidance of Prof. Dr. Hemraj Verma, Dean of Academic Affairs at DITU, and co-supervised by Dr. Vijay Kumar Jain, Associate Professor at DIT University, she delved into the intricate dynamics of consumer behavior. Prior to her doctoral studies, Dr. Gupta completed her MBA in Marketing from KCMT, Bareilly, affiliated with UPTU, and her Bachelor’s in Commerce from the same institution. Her academic journey showcases a steadfast commitment to exploring and advancing marketing theory and practice. 🌱

Contributions

🔍📊 Dr. Anu Gupta possesses adept skills in various research tools essential for conducting effective research, including VOS Viewer, SPSS, SMART PLS, and AMOS. With proficiency in these tools, she navigates through data analysis and interpretation with precision and expertise. Her scholarly endeavors have resulted in a commendable total of nine publications, including seven in Scopus-indexed journals and two in UGC care-listed publications. Additionally, Dr. Gupta has actively participated in six workshops and presented her research findings in four international conferences, further enriching her academic repertoire and fostering collaborative exchange in the global scholarly community. 📝🌐