Assoc Prof Dr. Ala’Dandis, Princess Sumaya University for Technology, Jordan
Assoc. Prof. Dr. Ala’Dandis is an esteemed academic specializing in marketing with a PhD from the University of Huddersfield (UK). Currently serving in the E-Marketing and Social Media Department at Princess Sumaya University for Technology (PSUT), Amman, Jordan, Dr. Dandis has previously held positions at Applied Science Private University and Mutah University. His research focuses on digital marketing, customer loyalty, and service quality, with numerous publications in top-tier journals. Notably, he has contributed to the “Routledge Companion to Marketing Research” and has several papers indexed in Scopus. 🌟📚📈
Publication profile
Orcid
Education 🎓
Dr. A.O. Dandis earned his PhD in Marketing from the University of Huddersfield (UK) in 2016. He holds an M.Sc. in Marketing (2006) and a B.Sc. in Marketing (2003), both from the University of Jordan.
Research Focus
Ala’ Omar Dandis is a researcher specializing in marketing and customer behavior, focusing on service quality, relationship marketing, and brand management. His work spans diverse topics such as the influence of service quality on relationship marketing outcomes in healthcare, social media marketing strategies, and customer lifetime value in the fast-food industry. He also investigates factors affecting electronic word of mouth and entrepreneurial intentions. Dandis’ research often intersects with customer satisfaction, brand equity, and social marketing ethics. 📈📊💬
Publication Top Notes
- “The influence of service quality and marketing ethics on relationship marketing outcome in private hospitals”
Journal of Marketing Communications
2024
DOI: 10.1080/13527266.2024.2376256 📑
- “Visiting and revisiting destinations: impact of augmented reality, content quality, perceived ease of use, perceived value and usefulness on E-WOM”
International Journal of Quality & Reliability Management
2024
DOI: 10.1108/IJQRM-10-2023-0314 📊
- “Exploring public voice on social media: Twitter Users’ views on the circular economy”
Sustainable Development
2024
DOI: 10.1002/sd.3028 🌍
- “The impact of Instagram utilization on brand management: an empirical study on the restaurants sector in Beirut”
Journal of Foodservice Business Research
2024
DOI: 10.1080/15378020.2022.2083910 🍽️
- “Factors affecting entrepreneurial intentions among students in higher education institutions”
International Journal of Educational Management
2024
DOI: 10.1108/IJEM-09-2023-0470 🎓
- “Social media marketing strategy: The impact of firm generated content on customer based brand equity in retail industry”
Journal of Marketing Communications
2024
DOI: 10.1080/13527266.2023.2300076 🛍️
- “Differences in how leaders and employees view organizational changes: Lessons from an international multicultural context”
Cogent Business & Management
2023
DOI: 10.1080/23311975.2023.2228028 🌐
- “Customer lifetime value: the effect of relational benefits, brand experiences, quality, satisfaction, trust and commitment in the fast-food restaurants”
The TQM Journal
2023
DOI: 10.1108/TQM-08-2022-0248 🍔
- “The effect of brand experiences and relational benefits on loyalty in the fast-food restaurants”
The TQM Journal
2023
DOI: 10.1108/TQM-03-2022-0091 🍟
- “Social marketing, shock advertising and risky consumption behavior”
International Journal of Emerging Markets
2023
DOI: 10.1108/IJOEM-09-2020-1111 🚬