Ala’Dandis | Marketing | Best Researcher Award

Assoc Prof Dr. Ala’Dandis | Marketing | Best Researcher Award

Assoc Prof Dr. Ala’Dandis, Princess Sumaya University for Technology, Jordan

Assoc. Prof. Dr. Ala’Dandis is an esteemed academic specializing in marketing with a PhD from the University of Huddersfield (UK). Currently serving in the E-Marketing and Social Media Department at Princess Sumaya University for Technology (PSUT), Amman, Jordan, Dr. Dandis has previously held positions at Applied Science Private University and Mutah University. His research focuses on digital marketing, customer loyalty, and service quality, with numerous publications in top-tier journals. Notably, he has contributed to the “Routledge Companion to Marketing Research” and has several papers indexed in Scopus. πŸŒŸπŸ“šπŸ“ˆ

 

Publication profile

Orcid

Education πŸŽ“

Dr. A.O. Dandis earned his PhD in Marketing from the University of Huddersfield (UK) in 2016. He holds an M.Sc. in Marketing (2006) and a B.Sc. in Marketing (2003), both from the University of Jordan.

Research Focus

Ala’ Omar Dandis is a researcher specializing in marketing and customer behavior, focusing on service quality, relationship marketing, and brand management. His work spans diverse topics such as the influence of service quality on relationship marketing outcomes in healthcare, social media marketing strategies, and customer lifetime value in the fast-food industry. He also investigates factors affecting electronic word of mouth and entrepreneurial intentions. Dandis’ research often intersects with customer satisfaction, brand equity, and social marketing ethics. πŸ“ˆπŸ“ŠπŸ’¬

Publication Top Notes

  • “The influence of service quality and marketing ethics on relationship marketing outcome in private hospitals”
    Journal of Marketing Communications
    2024
    DOI: 10.1080/13527266.2024.2376256 πŸ“‘
  • “Visiting and revisiting destinations: impact of augmented reality, content quality, perceived ease of use, perceived value and usefulness on E-WOM”
    International Journal of Quality & Reliability Management
    2024
    DOI: 10.1108/IJQRM-10-2023-0314 πŸ“Š
  • “Exploring public voice on social media: Twitter Users’ views on the circular economy”
    Sustainable Development
    2024
    DOI: 10.1002/sd.3028 🌍
  • “The impact of Instagram utilization on brand management: an empirical study on the restaurants sector in Beirut”
    Journal of Foodservice Business Research
    2024
    DOI: 10.1080/15378020.2022.2083910 🍽️
  • “Factors affecting entrepreneurial intentions among students in higher education institutions”
    International Journal of Educational Management
    2024
    DOI: 10.1108/IJEM-09-2023-0470 πŸŽ“
  • “Social media marketing strategy: The impact of firm generated content on customer based brand equity in retail industry”
    Journal of Marketing Communications
    2024
    DOI: 10.1080/13527266.2023.2300076 πŸ›οΈ
  • “Differences in how leaders and employees view organizational changes: Lessons from an international multicultural context”
    Cogent Business & Management
    2023
    DOI: 10.1080/23311975.2023.2228028 🌐
  • “Customer lifetime value: the effect of relational benefits, brand experiences, quality, satisfaction, trust and commitment in the fast-food restaurants”
    The TQM Journal
    2023
    DOI: 10.1108/TQM-08-2022-0248 πŸ”
  • “The effect of brand experiences and relational benefits on loyalty in the fast-food restaurants”
    The TQM Journal
    2023
    DOI: 10.1108/TQM-03-2022-0091 🍟
  • “Social marketing, shock advertising and risky consumption behavior”
    International Journal of Emerging Markets
    2023
    DOI: 10.1108/IJOEM-09-2020-1111 🚬

Assoc Prof Dr Ala’Dandis | Marketing | Best Researcher Award

Assoc Prof Dr Ala’Dandis | Marketing | Best Researcher Award

Assoc Prof Dr Ala’Dandis, Princess Sumaya University for Technology, Jordan

Assoc. Prof. Dr. Ala’ Dandis is affiliated with Princess Sumaya University for Technology (PSUT) in Jordan. Dr. Dandis is an accomplished academic and researcher, specializing in technology and engineering. At PSUT, he has made significant contributions to the development of innovative technologies and has played a crucial role in advancing the university’s research capabilities. His work focuses on integrating cutting-edge technological solutions to address contemporary challenges in various industries.

Profile

Google scholar

Education

  • Ph.D. in Marketing – University of Huddersfield, UK, 2016
  • M.Sc. in Marketing – University of Jordan, 2006
  • B.Sc. in Marketing – University of Jordan, 2003

Professional experience

  • Assistant Professor – E-Marketing and Social Media Department
    Princess Sumaya University for Technology (PSUT), Amman, Jordan
    September 2023 – Present
  • Associate Professor – Digital Marketing Department
    Applied Science Private University, Amman, Jordan
    November 2021 – September 2023
  • Assistant Professor – Marketing Department
    Applied Science Private University, Amman, Jordan
    September 2016 – November 2021
  • Full-time Lecturer – Marketing Department
    Mutah University, Al Karak, Jordan
    September 2008 – March 2013
  • Part-time Lecturer – Business Administration Department
    Princess Sumaya University for Technology (PSUT), Amman, Jordan
    July 2012 – September 2012
  • Site Coordinator
    NYIT University, Amman, Jordan
    November 2007 – August 2008

Research focus: Marketing

Dr. Dandis’s research interests include digital marketing, e-marketing, social media marketing, consumer behavior, and the application of technology in marketing strategies. His work focuses on the integration of digital tools and platforms to enhance marketing practices and improve consumer engagement.

Recent Research Submissions:

  • 2023: “The Social Dimension of The Circular Economy, a Review Towards a Comprehensive Narrative.” (Submitted)
  • 2023: “Social Marketing Strategy: The Impact of Firm Generated Content on Customer Based Brand Equity in Retail Industry.” (Submitted)
  • 2023: “Does the Quality of Employee Innovation Matter in the UK Hotel Industry? The Mediating Role of Psychological Safety.” (Submitted)
  • 2023: “Factors Influencing the Intention to Visit and Revisit Jordanian Touristic Destinations Using Jannah Jo Application: The Role of E-WOM.” (Submitted)
  • 2023: “Exploring Public Voice on Social Media: Twitter Users’ Views on Circular Economy.” (Submitted)
  • 2023: “An Exploratory Study on Factors Affecting Public Acceptance of The Circular Economy Services.” (Submitted)
  • 2023: “The Role of Marketing in Influencing Entrepreneurial Intentions Among Students in Higher Education Institutions.” (Submitted)

Publication Top Notes

  • 2023: Al Abdallah, G., Helal, R., Dandis, A.O., Wright, (2023). “Differences in How Leaders and Employees View Organizational Changes: Lessons from an International Multicultural Context.” Cogent Business & Management, 10(2), 2228028. (ABS (1), Scopus Q2)
  • 2023: Rabah, H. A., Dandis, A. O., Eid, M. A. H., Tiu Wright, L., Mansour, A., & Mukattash, I. L. (2023). “Factors influencing electronic word of mouth behavior in higher education institutions.” Journal of Marketing Communications, 1-25. (ABS (1), ABDC (B), Scopus Q1)
  • 2023: Dandis, A. O., Al Haj Eid, M., Griffin, D., Robin, R., & Ni, A. K. (2023). “Customer lifetime value: The effect of relational benefits, brand experiences, quality, satisfaction, trust and commitment in the fast-food restaurants.” TQM Journal. (Accepted, ABS (1), ABDC (B), Scopus Q1)
  • 2022: Dandis, A. O., Wallace-Williams, D. M., Arnt, A., Tiu Wright, L., & Abusiam, Y. (2022). “The Effect of Brand Experiences and Relational Benefits on Loyalty in the Fast-Food Restaurants.” TQM Journal. (Accepted, ABS (1), ABDC (B), Scopus Q1)
  • 2022: Al Abdallah, G., Dandis, A.O., & Al Haj Eid, M. B. (2022). “The Impact of Instagram Utilization on Brand Management: An Empirical Study on the Restaurants Sector in Beirut.” Journal of Foodservice Business Research, 1-33. (ABS (1), ABDC (C), Scopus Q2)
  • 2022: Wallace-Williams, D. M., Tiu Wright, L., & Dandis, A. O. (2022). “Social norms, cues and improved communication to influence behaviour change of smokers.” Journal of Marketing Communications, 29(3), 288-313. (ABS (1), ABDC (B), Scopus Q1)
  • 2022: Robin, R., & Dandis, A. O. (2022). “Business as usual through contact tracing app: What influences intention to download?” Journal of Marketing Management, 37(17-18), 1903-1932. (ABS (2), ABDC (A), Scopus Q1)
  • 2021: Dandis, A. O., Al Haj Eid, Mohammad Badi’. (2022). “Customer lifetime value: Investigating the factors affecting attitudinal and behavioural brand loyalty.” TQM Journal, 34(3), 476-493. (Applied Scopus Q1, ABS (1), ABDC (B))
  • 2021: Dandis, A. O., Al Haj Eid, Mohammad Badi’, Robin, R., & Wierdak, N. (2022). “An empirical investigation of the factors affecting customer lifetime value.” The International Journal of Quality & Reliability Management, 39(4), 910-935. (Applied Scopus Q1, ABS (2), ABDC (B))
  • 2021: Dandis, A. O., Jarrad, A. A., Joudeh, J. M. M., Mukattash, I. L., & Hassouneh, A. G. (2022). “The effect of multidimensional service quality on word of mouth in university on-campus healthcare centers.” TQM Journal, 34(4), 701-727. (Applied Scopus Q1, ABS (1), ABDC (B))
  • 2021: Dandis, A. O., Wright, L. T., Wallace-Williams, D. M., Mukattash, I., Al Haj Eid, M., & Cai, H. (2021). “Enhancing consumers’ self-reported loyalty intentions in Islamic banks: The relationship between service quality and the mediating role of customer satisfaction.” Cogent Business & Management, 8(1), 1892256. (Applied Scopus Q2, ABS (1))
  • 2020: Dandis, A. O., & Wright, L. T. (2020). “The effects of CARTER model on attitudinal loyalty in Islamic Banks.” International Journal of Quality and Service Sciences, 12(2), 149-171. (Applied Scopus Q1, ABS (1), ABDC (B))
  • 2021: Bilisbekov, N., Sarfo, C., Dandis, A. O., & Eid, M. A. (2021). “Linking bank advertising to customer attitudes: The role of cognitive and affective trust.” Management Science Letters, 11(4), 1083-1092. (Applied Scopus Q2)
  • 2021: Mugenia, P., Sarfob, C., Dandis, A. O., Eid, M. A., and Abou-Moghli, A. (2021). “Does Executive Compensation Dispersion Affect Firm Performance: The Moderating Role of Technology Intensity.” International Journal of Innovation, Creativity and Change, 15(3), 438-468. (Applied NA)
  • 2021: Abou-Moghli, A., & Dandis, A. (2021). “The association between entrepreneurship, management, and sustainable development in the middle east: A systematic review and meta-analysis.” Management Science Letters, 2091-2098. (Applied NA)
  • 2018: Joudeh, J. M., & Dandis, A. (2018). “Service Quality, Customer Satisfaction and Loyalty in an Internet Service Providers.” International Journal of Business and Management, 13(8), 108-120.