Lu Hsiao | Operations-Marketing Interface Award | Best Researcher Award

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Prof Dr. Lu Hsiao | Operations-Marketing Interface Award | Best Researcher Award

Prof Dr. Lu Hsiao, National Chung Hsing University, Taiwan

Lu Hsiao 🎓 is a Professor of Business Administration at National Chung Hsing University 🏫, specializing in supply chain management and game theory 📊. With a Ph.D. in marketing from National Taiwan University 🎓, his research focuses on topics like return policy, product line design, and store brands 🛍️. He has published extensively in reputable journals such as Naval Research Logistics and Transportation Research Part E 📚. Lu serves as a referee for various scholarly journals and contributes significantly to the field of operations management and marketing strategy.

 

Publication Profile:

Google Scholar

👨‍🏫 Academic Profile:

 

Dr. Lu Hsiao is a Professor in the Department of Business Administration at National Chung Hsing University 🏫. He obtained his Ph.D. in marketing from National Taiwan University in 2005 🎓. Specializing in game theory, he investigates optimal strategies for manufacturers and retailers within supply chains 📊.

 

Research focus:

Dr. Lu Hsiao 🎓 specializes in the field of supply chain management within the Department of Business Administration at National Chung Hsing University. With a Ph.D. in marketing from National Taiwan University, his research primarily revolves around utilizing game theory to explore optimal strategies for manufacturers and retailers 📊. His diverse interests span return policy dynamics, agency selling mechanisms, product line design intricacies, and store brand dynamics 🛍️. Through his publications in esteemed journals like Production and Operations Management and Naval Research Logistics, Dr. Hsiao enriches the academic discourse on supply chain optimization and strategic decision-making processes.

 

Publication Top Note:
  1. Strategic motive for introducing internet channels in a supply chain 📈
    • Published in 2014, cited 205 times
  2. Returns policy and quality risk in e‐business 🔄
    • Published in 2012, cited 131 times
  3. The perils of selling online: Manufacturer competition, channel conflict, and consumer preferences 🛒
    • Published in 2013, cited 60 times
  4. Return policy: Hassle‐free or your money‐back guarantee? 💰
    • Published in 2014, cited 58 times
  5. Probabilistic selling, channel structure, and supplier competition 🎲
    • Published in 2013, cited 35 times
  6. Retailer’s rationale to refuse consumer returns in supply chains 🛍️
    • Published in 2015, cited 29 times
  7. Return window decision in a distribution channel
    • Published in 2020, cited 27 times
  8. Private labels and new product development🏷️
    • Published in 2009, cited 25 times
  9. Supply chain coordination with product line design and a revenue sharing scheme 📊
    • Published in 2019, cited 17 times
  10. Incentives for disclosing the store brand supplier 🏪
    • Published in 2022, cited 15 times