Dr. Michèle Paulin is an esteemed academic with a distinguished career in strategic relationship marketing. Holding the RBC Professorship in Strategic Relationship Marketing from 2010 to 2020, she has made significant contributions to the field through her extensive research, teaching, and professional engagements. Dr. Paulin is known for her interdisciplinary approach, integrating law, business, and psychology into her work on humanistic and sustainable management practices.
Profile
Orcid
Education
Dr. Paulin has a diverse educational background, beginning with a law degree (L.L.B.) from Université de Sherbrooke. She then pursued an MBA, earning her Executive MBA from the John Molson School of Business. Furthering her academic journey, she completed her Ph.D. at the Université du Québec à Montréal (UQÀM), specializing in areas that bridge marketing, management, and organizational behavior.
Research Focus
Dr. Paulin’s research is centered on immersive experiential learning, humanistic and sustainable management practices, service design and service management, and self-determination motivation practices. Her work aims to enhance the understanding of how organizations can foster meaningful relationships with their stakeholders, promoting both organizational success and social well-being. She has been actively involved in projects funded by prestigious bodies such as SSHRC and FQRSC, among others.
Professional Journey
Throughout her career, Dr. Paulin has held prominent academic positions and served as a thought leader in strategic relationship marketing. Her role as the RBC Professorship in Strategic Relationship Marketing for a decade highlights her impact and recognition in the field. She has also been involved in various professional activities, serving as an expert and reviewer for numerous academic journals and conferences, thereby contributing to the advancement of knowledge in her areas of expertise.
Honors & Awards
Dr. Paulin’s contributions have been recognized with several prestigious awards. Notably, she received a highly recommended award from the Journal of Service Management in 2014 at Service Frontiers and an Award for Excellence from MCB University Press—International Journal of Bank Marketing in 2001. These accolades underscore her influential research and its application in service management and marketing.
Publications Noted & Contributions
Is it fashionable to swap clothes? The moderating role of culture
- Journal: Journal of Consumer Behaviour
- Publication Date: 2024-06-20
- DOI: 10.1002/cb.2351
- Contributors: Farah Armouch, Michèle Paulin, Michel Laroche
- Source: Crossref
Integrated Self-Determined Motivation and Charitable Causes: The Link to Eudaimonia in Humanistic Management
- Journal: Humanistic Management Journal
- Publication Date: 2024-04-15
- DOI: 10.1007/s41463-024-00171-1
- Contributors: Ronald J. Ferguson, Kaspar Schattke, Michèle Paulin, Weixiao Dong
- Source: Crossref