Xiaoxuan Gu | Culture | Best Researcher Award

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Ms. Xiaoxuan Gu | Culture | Best Researcher Award

Ms. Xiaoxuan Gu, Hangzhou Wanxiang Polytechnic, China

Xiaoxuan Gu holds a Master of Arts in English Studies from The University of Hong Kong and a Bachelor of Arts in English from Northeastern University, China. She is an English teacher at Hangzhou Wanxiang Polytechnic, where she teaches Oral English and Vocational English, and also manages the college’s English radio station. Xiaoxuan has published multiple articles on language and literature, with a focus on machine translation and identity construction in conversations. She is also an award-winning participant in national competitions and has volunteered in various educational and translation programs. 🏫📚🌐

 

Publication Profile

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Academic Background 🎓🌍

Xiaoxuan Gu holds a Master of Arts in English Studies from The University of Hong Kong, where she conducted a graduation thesis on the multimodal study of Chinese greetings learning through textbooks and online courses. Her major courses included language communication, cultural semiotics, and postcolonial representations. She earned a Bachelor of Arts in English from Northeastern University, Shenyang, China, with a thesis focusing on the quality evaluation of machine translation based on Juliane House’s model. Her studies also covered applied linguistics, English lexicology, and thesis writing. 📚💡

 

Work Experience 🧑‍🏫🎤

Xiaoxuan Gu is an English Teacher at Hangzhou Wanxiang Polytechnic, where she instructs two courses: Oral English and Vocational English. She is responsible for a class majoring in International Economics and Trade, where she imparts knowledge of English language skills tailored to the field. Additionally, Xiaoxuan manages the college’s English radio station, coordinating content and engaging students in language-related activities. Her role allows her to blend teaching and practical language use, ensuring that students develop both academic and vocational communication skills. 📚🎧

 

Professional Experience 💼🌍

Xiaoxuan Gu has participated in a range of professional experiences that enhance her expertise in language learning and communication. As a participant in the Desk Research Camp for Foreign Language Learning Emotions, she earned the title of “Outstanding Camper.” She also served as a Teaching Assistant at JNC Study Abroad Platform, where she managed online courses, answered students’ questions, and led interactive activities. Xiaoxuan attended the 2024 SJTU SDG Camp, focusing on educational challenges and solutions. Additionally, she presented papers at various forums, including the Beijing Foreign Studies University Graduate Forum and the International Symposium on Language Sciences. 📝🎓

 

Grants & Awards 🏆🎓

Xiaoxuan Gu has been recognized for her exceptional achievements and contributions across various domains. In 2024, she earned the Certificate of Achievement in Visual Arts for her participation in Hong Kong Impressions. She was also honored with multiple awards, including the 1st Prize in the provincial quarterfinal of the 2022 All China Interpreting Contest and the National Excellence Award in the Language Campaign to Promote Multilingualism. Other accolades include 2nd Prizes in the 7th National Academic English Vocabulary Competition and the 3rd National Colleges Innovative English Challenge. Her leadership was recognized with the Outstanding Student Leader award at Northeastern University. 🌟🎉

 

Research Focus 📚🌍

Xiaoxuan Gu’s research primarily revolves around global branding and multimodal communication, particularly in the context of digital marketing. Her work on Starbucks on Douyin (Chinese TikTok) highlights the intersection of social media and brand strategies, examining how global brands adapt to local markets. She explores cross-cultural communication, media discourse, and consumer behavior in the digital era, bridging linguistics, cultural semiotics, and new media. This research offers insights into the effectiveness of brand engagement and communication on global platforms. 🌐📱💬

 

Publication Top Notes 📚

How a brand works globally: a multimodal study of Starbucks on Douyin

 

 

Eleonora Pappalardo | Cultural Heritage Award | Best Researcher Award

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Assoc Prof Dr. Eleonora Pappalardo | Cultural Heritage Award | Best Researcher Award

Assoc Prof Dr. Eleonora Pappalardo, Università di Catania, Italy

Assoc. Prof. Eleonora Pappalardo is a leading figure in Classical Archaeology, based at the University of Catania. With a focus on enhancing archaeological research, she pioneers multidisciplinary approaches to Cultural Heritage, fostering its socio-cultural significance. As coordinator of various missions and projects, she drives exploration in regions like Crete and Sicily, contributing to economic development and tourism. A renowned lecturer and museum expert, she’s collaborated with prestigious institutions worldwide. Passionate about linking the past with the present, her work inspires young minds to engage with history, forging cultural connections for the future. 🏛️🌍🔍

 

Publication Profile

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Education

Dr. Eleonora Pappalardo’s academic journey is marked by a profound dedication to Classical Archaeology. She earned her Ph.D. from the University of Turin, delving into Near Eastern imports in Crete during the 1st millennium BCE. Earlier, her studies at the same university explored ivories from Fort Shalmaneser and their Mediterranean connections. Her undergraduate degree, obtained at the University of Catania, focused on the Bronze works of the Idaean Cave within a broader historical context. 🏺📚 Her rigorous academic pursuits reflect her passion for unraveling the intricacies of ancient civilizations and their interconnectedness.

 

Teaching

Dr. Eleonora Pappalardo’s teaching portfolio encompasses a rich tapestry of Classical Archaeology and the exploration of Sicily and Magna Grecia. Her expertise extends to the School of Archaeology at the University of Catania, where she imparts knowledge on Classical Archaeology. As a member of the Teaching Board for the Educational Sciences Department’s Ph.D., she plays a pivotal role in shaping future scholars. Additionally, her presence on the Scientific Board of the School of Archaeology underscores her commitment to academic excellence and mentorship. 🏛️📚 Dr. Pappalardo’s dedication to education ensures the preservation and dissemination of cultural heritage for generations to come.

Research Focus

Dr. Eleonora Pappalardo’s research focus spans a wide array of topics within the realm of archaeology, with a particular emphasis on Classical Archaeology, heritage studies, and cultural heritage management. She explores diverse subjects ranging from red pigment identification techniques to the interpretation of ancient imagery and artifacts. Her work delves into the analysis of archaeological sites in Sicily and Crete, shedding light on the rich history and cultural heritage of the Mediterranean region. Dr. Pappalardo’s interdisciplinary approach and commitment to preserving and understanding the past make her a prominent figure in the field of archaeology. 🏺🔍