Ms. Xiaoxuan Gu | Culture | Best Researcher Award

Ms. Xiaoxuan Gu, Hangzhou Wanxiang Polytechnic, China

Xiaoxuan Gu holds a Master of Arts in English Studies from The University of Hong Kong and a Bachelor of Arts in English from Northeastern University, China. She is an English teacher at Hangzhou Wanxiang Polytechnic, where she teaches Oral English and Vocational English, and also manages the college’s English radio station. Xiaoxuan has published multiple articles on language and literature, with a focus on machine translation and identity construction in conversations. She is also an award-winning participant in national competitions and has volunteered in various educational and translation programs. 🏫📚🌐

Publication Profile

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Academic Background 🎓🌍

Xiaoxuan Gu holds a Master of Arts in English Studies from The University of Hong Kong, where she conducted a graduation thesis on the multimodal study of Chinese greetings learning through textbooks and online courses. Her major courses included language communication, cultural semiotics, and postcolonial representations. She earned a Bachelor of Arts in English from Northeastern University, Shenyang, China, with a thesis focusing on the quality evaluation of machine translation based on Juliane House’s model. Her studies also covered applied linguistics, English lexicology, and thesis writing. 📚💡

Work Experience 🧑‍🏫🎤

Xiaoxuan Gu is an English Teacher at Hangzhou Wanxiang Polytechnic, where she instructs two courses: Oral English and Vocational English. She is responsible for a class majoring in International Economics and Trade, where she imparts knowledge of English language skills tailored to the field. Additionally, Xiaoxuan manages the college’s English radio station, coordinating content and engaging students in language-related activities. Her role allows her to blend teaching and practical language use, ensuring that students develop both academic and vocational communication skills. 📚🎧

Professional Experience 💼🌍

Xiaoxuan Gu has participated in a range of professional experiences that enhance her expertise in language learning and communication. As a participant in the Desk Research Camp for Foreign Language Learning Emotions, she earned the title of “Outstanding Camper.” She also served as a Teaching Assistant at JNC Study Abroad Platform, where she managed online courses, answered students’ questions, and led interactive activities. Xiaoxuan attended the 2024 SJTU SDG Camp, focusing on educational challenges and solutions. Additionally, she presented papers at various forums, including the Beijing Foreign Studies University Graduate Forum and the International Symposium on Language Sciences. 📝🎓

Grants & Awards 🏆🎓

Xiaoxuan Gu has been recognized for her exceptional achievements and contributions across various domains. In 2024, she earned the Certificate of Achievement in Visual Arts for her participation in Hong Kong Impressions. She was also honored with multiple awards, including the 1st Prize in the provincial quarterfinal of the 2022 All China Interpreting Contest and the National Excellence Award in the Language Campaign to Promote Multilingualism. Other accolades include 2nd Prizes in the 7th National Academic English Vocabulary Competition and the 3rd National Colleges Innovative English Challenge. Her leadership was recognized with the Outstanding Student Leader award at Northeastern University. 🌟🎉

Research Focus 📚🌍

Xiaoxuan Gu’s research primarily revolves around global branding and multimodal communication, particularly in the context of digital marketing. Her work on Starbucks on Douyin (Chinese TikTok) highlights the intersection of social media and brand strategies, examining how global brands adapt to local markets. She explores cross-cultural communication, media discourse, and consumer behavior in the digital era, bridging linguistics, cultural semiotics, and new media. This research offers insights into the effectiveness of brand engagement and communication on global platforms. 🌐📱💬

Publication Top Notes

How a brand works globally: a multimodal study of Starbucks on Douyin

Assoc Prof Dr. Mengyu Luo | Cultural Studies Award | Best Researcher Award

Assoc Prof Dr. Mengyu Luo, University of Shanghai for Science and Technology, China

Dr. Mengyu Luo 🎓 is an accomplished Associate Professor and researcher based in Shanghai 🏙️. With a PhD from Loughborough University 🇬🇧, her expertise spans communication studies, cultural analysis, and media theory. As an Associate Professor at the University of Shanghai for Science and Technology, she supervises MA students and teaches courses in communication and art design. Dr. Luo’s prolific publication record includes impactful research on cultural production, urban transformation, and music consumption. She actively engages in academic activities globally 🌍, serving as a keynote speaker and manuscript reviewer for prestigious journals.

Publication Profile

Google Scholar

Education

Dr. Mengyu Luo embarked on her academic journey with a Bachelor of Arts degree in English from the Civil Aviation University of China ✈️. Building upon her undergraduate studies, she pursued a Master of Arts in Media and Cultural Analysis at Loughborough University, UK 🇬🇧, further honing her analytical skills. Undeterred in her pursuit of knowledge, she continued to excel, culminating in a Doctor of Philosophy degree from the Social Sciences Department of the same university. 🎓 These educational milestones laid the foundation for her distinguished career as an Associate Professor and researcher in communication studies and cultural analysis.

Work Experiences

Dr. Mengyu Luo’s professional journey reflects a commitment to academic excellence and research leadership 🌟. Since 2020, she has served as an Associate Professor and MA Supervisor at the Communication and Art Design Department of the University of Shanghai for Science and Technology. Here, she oversees courses ranging from Academic English in Communication Studies to Advanced Communication Theories 📚. Prior to this, she held positions as a Lecturer and MA Supervisor at the same institution. Her academic prowess was further demonstrated during her tenure as a Post-doctoral Researcher at Shanghai Jiao Tong University, where she spearheaded a significant project funded by the National Social Science Fund of China 🇨🇳.

Research Focus

Dr. Mengyu Luo’s research focus encompasses a diverse array of topics within cultural studies and media analysis 📚. Her work delves into the intersection of cultural policy and revolutionary music during China’s Cultural Revolution, as evidenced by her exploration of the Shanghai Symphony Orchestra’s role. Additionally, she examines the evolution of music consumption in China’s new media era and the empowerment dynamics within China’s hip-hop music scene. Dr. Luo’s studies also investigate cross-cultural music sharing intentions on social media platforms, shedding light on the interplay between technology and cultural expression. Her multidisciplinary approach illuminates the complexities of cultural production and consumption in contemporary society.