Assist. Prof. Dr. Tracy Khan | Marketing | Best Researcher Award

Assist. Prof. Dr. Tracy Khan, University of Wisconsin Whitewater, United States

Assist. Prof. Dr. Tracy A. Khan is an Assistant Professor in the Department of Marketing at the University of Wisconsin-Whitewater. She holds a Ph.D. in Business Administration from the University of Rhode Island and an M.B.A. in Data Analytics from the University of New Haven. Dr. Khan has extensive industry experience, including roles at Yelp and 90 Degree Benefits. Her research focuses on digital marketing, consumer behavior, and social media strategies, with several publications in notable journals. Dr. Khan is dedicated to teaching and mentoring students, enhancing their skills in marketing and sales. 📈📚🌍

Academic Background

Dr. Khan holds a Ph.D. in Business Administration with a focus on Marketing from the University of Rhode Island. Her academic journey also includes an MBA in Data Analytics and dual Bachelor’s degrees in Global Business and Environmental Business. This diverse educational background equips her with a well-rounded understanding of marketing in various contexts.

Professional Experience

Dr. Khan has a rich blend of teaching and industry experience. Her previous roles include instructing at the University of Rhode Island and working as a Director of Marketing, where she successfully implemented digital marketing strategies. This combination of academic and practical expertise enhances her research perspectives and teaching methodologies.

Research Contributions

Dr. Khan’s research is both prolific and impactful, with publications in notable journals such as the Journal of Research in Interactive Marketing and contributions to books addressing sustainable value creation. Her works explore critical topics like digital activism, consumer behavior, and the role of AI in marketing. With multiple publications under review and works in progress, her commitment to advancing knowledge in marketing is evident.

Awards and Recognition

Dr. Khan has received multiple awards acknowledging her teaching excellence, research contributions, and commitment to diversity and inclusion in academia. The Dean’s Excellence Award and the Best Talk Award at the Society of Consumer Psychology Conference are notable accolades that reinforce her qualifications.

Research Focus

Assist. Prof. Dr. Tracy Khan’s research focuses primarily on digital marketing, particularly the dynamics of consumer behavior in the context of social media. Her work examines the impact of online interactions, such as the unintended consequences of negative comments on brand posts, and emphasizes value creation through innovative marketing strategies. Dr. Khan is also interested in how fun in marketing communications can influence consumer behavior and promote positive change. Her contributions to interactive marketing and consumer psychology underscore the importance of understanding consumer interactions in the digital landscape. 📊💻🛍️✨

Conclusion

Assist. Prof. Dr. Tracy Khan’s strong educational foundation, extensive research output, active participation in the academic community, and recognition for excellence in teaching and leadership make her a highly suitable candidate for the Research for Best Researcher Award. Her continued commitment to innovation in marketing research will undoubtedly contribute to the field’s advancement and inspire future scholars.

Assoc Prof Dr Ala’Dandis | Marketing | Best Researcher Award

Assoc Prof Dr Ala’Dandis, Princess Sumaya University for Technology, Jordan

Assoc. Prof. Dr. Ala’ Dandis is affiliated with Princess Sumaya University for Technology (PSUT) in Jordan. Dr. Dandis is an accomplished academic and researcher, specializing in technology and engineering. At PSUT, he has made significant contributions to the development of innovative technologies and has played a crucial role in advancing the university’s research capabilities. His work focuses on integrating cutting-edge technological solutions to address contemporary challenges in various industries.

Profile

Google scholar

Education

Ph.D. in Marketing – University of Huddersfield, UK, 2016
M.Sc. in Marketing – University of Jordan, 2006
B.Sc. in Marketing – University of Jordan, 2003

Professional experience

Assistant Professor – E-Marketing and Social Media Department
Princess Sumaya University for Technology (PSUT), Amman, Jordan
September 2023 – Present
Associate Professor – Digital Marketing Department
Applied Science Private University, Amman, Jordan
November 2021 – September 2023
Assistant Professor – Marketing Department
Applied Science Private University, Amman, Jordan
September 2016 – November 2021
Full-time Lecturer – Marketing Department
Mutah University, Al Karak, Jordan
September 2008 – March 2013
Part-time Lecturer – Business Administration Department
Princess Sumaya University for Technology (PSUT), Amman, Jordan
July 2012 – September 2012
Site Coordinator
NYIT University, Amman, Jordan
November 2007 – August 2008

Research focus: Marketing

Dr. Dandis’s research interests include digital marketing, e-marketing, social media marketing, consumer behavior, and the application of technology in marketing strategies. His work focuses on the integration of digital tools and platforms to enhance marketing practices and improve consumer engagement.

Recent Research Submissions:

2023: “The Social Dimension of The Circular Economy, a Review Towards a Comprehensive Narrative.” (Submitted)
2023: “Social Marketing Strategy: The Impact of Firm Generated Content on Customer Based Brand Equity in Retail Industry.” (Submitted)
2023: “Does the Quality of Employee Innovation Matter in the UK Hotel Industry? The Mediating Role of Psychological Safety.” (Submitted)
2023: “Factors Influencing the Intention to Visit and Revisit Jordanian Touristic Destinations Using Jannah Jo Application: The Role of E-WOM.” (Submitted)
2023: “Exploring Public Voice on Social Media: Twitter Users’ Views on Circular Economy.” (Submitted)
2023: “An Exploratory Study on Factors Affecting Public Acceptance of The Circular Economy Services.” (Submitted)
2023: “The Role of Marketing in Influencing Entrepreneurial Intentions Among Students in Higher Education Institutions.” (Submitted)

Publication Top Notes

2023: Al Abdallah, G., Helal, R., Dandis, A.O., Wright, (2023). “Differences in How Leaders and Employees View Organizational Changes: Lessons from an International Multicultural Context.” Cogent Business & Management, 10(2), 2228028. (ABS (1), Scopus Q2)
2023: Rabah, H. A., Dandis, A. O., Eid, M. A. H., Tiu Wright, L., Mansour, A., & Mukattash, I. L. (2023). “Factors influencing electronic word of mouth behavior in higher education institutions.” Journal of Marketing Communications, 1-25. (ABS (1), ABDC (B), Scopus Q1)
2023: Dandis, A. O., Al Haj Eid, M., Griffin, D., Robin, R., & Ni, A. K. (2023). “Customer lifetime value: The effect of relational benefits, brand experiences, quality, satisfaction, trust and commitment in the fast-food restaurants.” TQM Journal. (Accepted, ABS (1), ABDC (B), Scopus Q1)
2022: Dandis, A. O., Wallace-Williams, D. M., Arnt, A., Tiu Wright, L., & Abusiam, Y. (2022). “The Effect of Brand Experiences and Relational Benefits on Loyalty in the Fast-Food Restaurants.” TQM Journal. (Accepted, ABS (1), ABDC (B), Scopus Q1)
2022: Al Abdallah, G., Dandis, A.O., & Al Haj Eid, M. B. (2022). “The Impact of Instagram Utilization on Brand Management: An Empirical Study on the Restaurants Sector in Beirut.” Journal of Foodservice Business Research, 1-33. (ABS (1), ABDC (C), Scopus Q2)
2022: Wallace-Williams, D. M., Tiu Wright, L., & Dandis, A. O. (2022). “Social norms, cues and improved communication to influence behaviour change of smokers.” Journal of Marketing Communications, 29(3), 288-313. (ABS (1), ABDC (B), Scopus Q1)
2022: Robin, R., & Dandis, A. O. (2022). “Business as usual through contact tracing app: What influences intention to download?” Journal of Marketing Management, 37(17-18), 1903-1932. (ABS (2), ABDC (A), Scopus Q1)
2021: Dandis, A. O., Al Haj Eid, Mohammad Badi’. (2022). “Customer lifetime value: Investigating the factors affecting attitudinal and behavioural brand loyalty.” TQM Journal, 34(3), 476-493. (Applied Scopus Q1, ABS (1), ABDC (B))
2021: Dandis, A. O., Al Haj Eid, Mohammad Badi’, Robin, R., & Wierdak, N. (2022). “An empirical investigation of the factors affecting customer lifetime value.” The International Journal of Quality & Reliability Management, 39(4), 910-935. (Applied Scopus Q1, ABS (2), ABDC (B))
2021: Dandis, A. O., Jarrad, A. A., Joudeh, J. M. M., Mukattash, I. L., & Hassouneh, A. G. (2022). “The effect of multidimensional service quality on word of mouth in university on-campus healthcare centers.” TQM Journal, 34(4), 701-727. (Applied Scopus Q1, ABS (1), ABDC (B))
2021: Dandis, A. O., Wright, L. T., Wallace-Williams, D. M., Mukattash, I., Al Haj Eid, M., & Cai, H. (2021). “Enhancing consumers’ self-reported loyalty intentions in Islamic banks: The relationship between service quality and the mediating role of customer satisfaction.” Cogent Business & Management, 8(1), 1892256. (Applied Scopus Q2, ABS (1))
2020: Dandis, A. O., & Wright, L. T. (2020). “The effects of CARTER model on attitudinal loyalty in Islamic Banks.” International Journal of Quality and Service Sciences, 12(2), 149-171. (Applied Scopus Q1, ABS (1), ABDC (B))
2021: Bilisbekov, N., Sarfo, C., Dandis, A. O., & Eid, M. A. (2021). “Linking bank advertising to customer attitudes: The role of cognitive and affective trust.” Management Science Letters, 11(4), 1083-1092. (Applied Scopus Q2)
2021: Mugenia, P., Sarfob, C., Dandis, A. O., Eid, M. A., and Abou-Moghli, A. (2021). “Does Executive Compensation Dispersion Affect Firm Performance: The Moderating Role of Technology Intensity.” International Journal of Innovation, Creativity and Change, 15(3), 438-468. (Applied NA)
2021: Abou-Moghli, A., & Dandis, A. (2021). “The association between entrepreneurship, management, and sustainable development in the middle east: A systematic review and meta-analysis.” Management Science Letters, 2091-2098. (Applied NA)
2018: Joudeh, J. M., & Dandis, A. (2018). “Service Quality, Customer Satisfaction and Loyalty in an Internet Service Providers.” International Journal of Business and Management, 13(8), 108-120.