Ms. Linh TM Doan | Sustainable Marketing | Industry Integration Academic Award

Posted on by ScienceFather

Ms. Linh TM Doan | Sustainable Marketing | Industry Integration Academic Award

Ms. Linh TM Doan, University of Lincoln, United Kingdom

Linh T.M. Doan is a PhD Scholar at Lincoln International Business School, University of Lincoln, UK. With over a decade of leadership experience in consumer strategy at multinational companies like Grab and Citibank, she combines practical insights with academic research focused on sustainable consumption and mindfulness in digital marketing. Linh’s innovative WELL-BEING framework addresses impulse buying behavior and promotes responsible e-commerce, contributing to the UN’s Sustainable Development Goals. An emerging scholar, she has published research in high-impact journals and actively collaborates internationally. 🌍📊✨

Publication Profile

Orcid

Professional Background

Linh T.M. Doan is a PhD scholar at the University of Lincoln with over ten years of leadership experience in consumer strategy at renowned multinational corporations, including Grab and Citibank. Her extensive practical expertise enriches her academic research, focusing on sustainable consumption and digital marketing.

Research and Innovations

Linh has spearheaded pioneering research initiatives, such as the WELL-BEING framework for understanding impulse buying behavior and sustainable consumption. Her current studies examine the impact of cashless payments on consumer impulsivity and the role of gamification in promoting responsible e-commerce behavior, directly aligning with the UN’s Sustainable Development Goals.

Industry Experience

Linh led initiatives aimed at enhancing customer engagement through digital platforms. Her insights from this role are now integral to her academic research, providing a practical foundation for her studies.

Conclusion

Linh T.M. Doan’s unique combination of industry experience, robust academic research, and commitment to sustainability makes her a highly suitable candidate for the Industry Integration Academic Award. Her ongoing projects and publications reflect a dedication to not only advancing academic discourse but also providing tangible benefits to the industry and society at large. By awarding Linh, the committee would recognize her impactful contributions to integrating academic research with industry practices.

Publication Top Notes  

Mitigating overconsumption through mindfulness: the role of cashless payments in impulsive buying and sustainable consumer behaviour

Ziyi Gao| Marketing | Best Researcher Award

Posted on by ScienceFather

Dr. Ziyi Gao | Marketing | Best Researcher Award

Dr. Ziyi Gao, Yunnan University of Finance and Economics, China

Dr. Ziyi Gao is a lecturer at Yunnan University of Finance And Economics in Kunming, China 🇨🇳. Holding a position in the School of Overseas Education since September 2023, Dr. Gao contributes to shaping the academic journey of students. With a focus on enhancing academic performance, Dr. Gao has published research articles exploring topics such as the use of generative AI in education and the impact of travel apps on tourist behavior. Their work reflects a dedication to understanding and improving educational practices and the tourism industry. Dr. Gao collaborates with fellow researchers to investigate the drivers of various phenomena, including self-determination in learning and user experience in tourism. Through their contributions to scholarly journals, Dr. Gao shares insights and findings that contribute to the advancement of knowledge in their field. With a commitment to both teaching and research, Dr. Gao plays a vital role in shaping the academic and professional development of students and contributing to the wider body of knowledge in their field.

Publication profile:

Orcid

Google Scholar

Employment:

Dr. Ziyi Gao has been serving as a Lecturer at Yunnan University of Finance And Economics in Kunming, China, since September 2023 🏫. Specifically, Dr. Gao is affiliated with the School of Overseas Education, where they contribute to the academic development of students. Their role involves delivering lectures, guiding students, and facilitating learning experiences. Yunnan University of Finance And Economics, a prominent institution in the region, provides a dynamic environment for both teaching and research. Through their position, Dr. Gao actively engages with students and contributes to the university’s mission of fostering academic excellence and global awareness.

Research Focus:

Dr. Ziyi Gao’s research focus encompasses two main areas: the intersection of technology and tourism, and educational methodologies enhanced by artificial intelligence 📱. Through their studies, Dr. Gao investigates the impact of travel apps on tourist behavior, exploring how these applications can influence intentions and user experiences. Additionally, they delve into the use of generative AI to enhance academic performance, particularly in business education, employing an interactive-constructive-active-passive (ICAP) self-determination perspective. By exploring these topics, Dr. Gao contributes to a deeper understanding of the role of technology in shaping both the tourism industry and educational practices, paving the way for innovative advancements in these fields.

Publication Top Notes: