Tracy Khan | Marketing | Best Researcher Award

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Assist. Prof. Dr. Tracy Khan | Marketing | Best Researcher Award

Assist. Prof. Dr. Tracy Khan, University of Wisconsin Whitewater, United States

Assist. Prof. Dr. Tracy A. Khan is an Assistant Professor in the Department of Marketing at the University of Wisconsin-Whitewater. She holds a Ph.D. in Business Administration from the University of Rhode Island and an M.B.A. in Data Analytics from the University of New Haven. Dr. Khan has extensive industry experience, including roles at Yelp and 90 Degree Benefits. Her research focuses on digital marketing, consumer behavior, and social media strategies, with several publications in notable journals. Dr. Khan is dedicated to teaching and mentoring students, enhancing their skills in marketing and sales. 📈📚🌍

Publication Profile

Google Scholar

Academic Background

Dr. Khan holds a Ph.D. in Business Administration with a focus on Marketing from the University of Rhode Island. Her academic journey also includes an MBA in Data Analytics and dual Bachelor’s degrees in Global Business and Environmental Business. This diverse educational background equips her with a well-rounded understanding of marketing in various contexts.

Professional Experience

Dr. Khan has a rich blend of teaching and industry experience. Her previous roles include instructing at the University of Rhode Island and working as a Director of Marketing, where she successfully implemented digital marketing strategies. This combination of academic and practical expertise enhances her research perspectives and teaching methodologies.

Research Contributions

Dr. Khan’s research is both prolific and impactful, with publications in notable journals such as the Journal of Research in Interactive Marketing and contributions to books addressing sustainable value creation. Her works explore critical topics like digital activism, consumer behavior, and the role of AI in marketing. With multiple publications under review and works in progress, her commitment to advancing knowledge in marketing is evident.

Awards and Recognition

Dr. Khan has received multiple awards acknowledging her teaching excellence, research contributions, and commitment to diversity and inclusion in academia. The Dean’s Excellence Award and the Best Talk Award at the Society of Consumer Psychology Conference are notable accolades that reinforce her qualifications.

Research Focus

Assist. Prof. Dr. Tracy Khan’s research focuses primarily on digital marketing, particularly the dynamics of consumer behavior in the context of social media. Her work examines the impact of online interactions, such as the unintended consequences of negative comments on brand posts, and emphasizes value creation through innovative marketing strategies. Dr. Khan is also interested in how fun in marketing communications can influence consumer behavior and promote positive change. Her contributions to interactive marketing and consumer psychology underscore the importance of understanding consumer interactions in the digital landscape. 📊💻🛍️✨

 


Conclusion

Assist. Prof. Dr. Tracy Khan’s strong educational foundation, extensive research output, active participation in the academic community, and recognition for excellence in teaching and leadership make her a highly suitable candidate for the Research for Best Researcher Award. Her continued commitment to innovation in marketing research will undoubtedly contribute to the field’s advancement and inspire future scholars.

Publication Top Notes  

Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts

  • Cited: 15 Year: 2022

Cutting-edge research in social media and interactive marketing: a review and research agenda

  • Cited: 4 Year: 2024

Fun in Marketing Communications and Implications for Consumer Behavior Change

  • Cited: 1 Year: 2023

Ms. Linh TM Doan | Sustainable Marketing | Industry Integration Academic Award

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Ms. Linh TM Doan | Sustainable Marketing | Industry Integration Academic Award

Ms. Linh TM Doan, University of Lincoln, United Kingdom

Linh T.M. Doan is a PhD Scholar at Lincoln International Business School, University of Lincoln, UK. With over a decade of leadership experience in consumer strategy at multinational companies like Grab and Citibank, she combines practical insights with academic research focused on sustainable consumption and mindfulness in digital marketing. Linh’s innovative WELL-BEING framework addresses impulse buying behavior and promotes responsible e-commerce, contributing to the UN’s Sustainable Development Goals. An emerging scholar, she has published research in high-impact journals and actively collaborates internationally. 🌍📊✨

Publication Profile

Orcid

Professional Background

Linh T.M. Doan is a PhD scholar at the University of Lincoln with over ten years of leadership experience in consumer strategy at renowned multinational corporations, including Grab and Citibank. Her extensive practical expertise enriches her academic research, focusing on sustainable consumption and digital marketing.

Research and Innovations

Linh has spearheaded pioneering research initiatives, such as the WELL-BEING framework for understanding impulse buying behavior and sustainable consumption. Her current studies examine the impact of cashless payments on consumer impulsivity and the role of gamification in promoting responsible e-commerce behavior, directly aligning with the UN’s Sustainable Development Goals.

Industry Experience

Linh led initiatives aimed at enhancing customer engagement through digital platforms. Her insights from this role are now integral to her academic research, providing a practical foundation for her studies.

Conclusion

Linh T.M. Doan’s unique combination of industry experience, robust academic research, and commitment to sustainability makes her a highly suitable candidate for the Industry Integration Academic Award. Her ongoing projects and publications reflect a dedication to not only advancing academic discourse but also providing tangible benefits to the industry and society at large. By awarding Linh, the committee would recognize her impactful contributions to integrating academic research with industry practices.

Publication Top Notes  

Mitigating overconsumption through mindfulness: the role of cashless payments in impulsive buying and sustainable consumer behaviour

Assoc Prof Dr Ala’Dandis | Marketing | Best Researcher Award

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Assoc Prof Dr Ala’Dandis | Marketing | Best Researcher Award

Assoc Prof Dr Ala’Dandis, Princess Sumaya University for Technology, Jordan

Assoc. Prof. Dr. Ala’ Dandis is affiliated with Princess Sumaya University for Technology (PSUT) in Jordan. Dr. Dandis is an accomplished academic and researcher, specializing in technology and engineering. At PSUT, he has made significant contributions to the development of innovative technologies and has played a crucial role in advancing the university’s research capabilities. His work focuses on integrating cutting-edge technological solutions to address contemporary challenges in various industries.

Profile

Google scholar

Education

  • Ph.D. in Marketing – University of Huddersfield, UK, 2016
  • M.Sc. in Marketing – University of Jordan, 2006
  • B.Sc. in Marketing – University of Jordan, 2003

Professional experience

  • Assistant Professor – E-Marketing and Social Media Department
    Princess Sumaya University for Technology (PSUT), Amman, Jordan
    September 2023 – Present
  • Associate Professor – Digital Marketing Department
    Applied Science Private University, Amman, Jordan
    November 2021 – September 2023
  • Assistant Professor – Marketing Department
    Applied Science Private University, Amman, Jordan
    September 2016 – November 2021
  • Full-time Lecturer – Marketing Department
    Mutah University, Al Karak, Jordan
    September 2008 – March 2013
  • Part-time Lecturer – Business Administration Department
    Princess Sumaya University for Technology (PSUT), Amman, Jordan
    July 2012 – September 2012
  • Site Coordinator
    NYIT University, Amman, Jordan
    November 2007 – August 2008

Research focus: Marketing

Dr. Dandis’s research interests include digital marketing, e-marketing, social media marketing, consumer behavior, and the application of technology in marketing strategies. His work focuses on the integration of digital tools and platforms to enhance marketing practices and improve consumer engagement.

Recent Research Submissions:

  • 2023: “The Social Dimension of The Circular Economy, a Review Towards a Comprehensive Narrative.” (Submitted)
  • 2023: “Social Marketing Strategy: The Impact of Firm Generated Content on Customer Based Brand Equity in Retail Industry.” (Submitted)
  • 2023: “Does the Quality of Employee Innovation Matter in the UK Hotel Industry? The Mediating Role of Psychological Safety.” (Submitted)
  • 2023: “Factors Influencing the Intention to Visit and Revisit Jordanian Touristic Destinations Using Jannah Jo Application: The Role of E-WOM.” (Submitted)
  • 2023: “Exploring Public Voice on Social Media: Twitter Users’ Views on Circular Economy.” (Submitted)
  • 2023: “An Exploratory Study on Factors Affecting Public Acceptance of The Circular Economy Services.” (Submitted)
  • 2023: “The Role of Marketing in Influencing Entrepreneurial Intentions Among Students in Higher Education Institutions.” (Submitted)

Publication Top Notes

  • 2023: Al Abdallah, G., Helal, R., Dandis, A.O., Wright, (2023). “Differences in How Leaders and Employees View Organizational Changes: Lessons from an International Multicultural Context.” Cogent Business & Management, 10(2), 2228028. (ABS (1), Scopus Q2)
  • 2023: Rabah, H. A., Dandis, A. O., Eid, M. A. H., Tiu Wright, L., Mansour, A., & Mukattash, I. L. (2023). “Factors influencing electronic word of mouth behavior in higher education institutions.” Journal of Marketing Communications, 1-25. (ABS (1), ABDC (B), Scopus Q1)
  • 2023: Dandis, A. O., Al Haj Eid, M., Griffin, D., Robin, R., & Ni, A. K. (2023). “Customer lifetime value: The effect of relational benefits, brand experiences, quality, satisfaction, trust and commitment in the fast-food restaurants.” TQM Journal. (Accepted, ABS (1), ABDC (B), Scopus Q1)
  • 2022: Dandis, A. O., Wallace-Williams, D. M., Arnt, A., Tiu Wright, L., & Abusiam, Y. (2022). “The Effect of Brand Experiences and Relational Benefits on Loyalty in the Fast-Food Restaurants.” TQM Journal. (Accepted, ABS (1), ABDC (B), Scopus Q1)
  • 2022: Al Abdallah, G., Dandis, A.O., & Al Haj Eid, M. B. (2022). “The Impact of Instagram Utilization on Brand Management: An Empirical Study on the Restaurants Sector in Beirut.” Journal of Foodservice Business Research, 1-33. (ABS (1), ABDC (C), Scopus Q2)
  • 2022: Wallace-Williams, D. M., Tiu Wright, L., & Dandis, A. O. (2022). “Social norms, cues and improved communication to influence behaviour change of smokers.” Journal of Marketing Communications, 29(3), 288-313. (ABS (1), ABDC (B), Scopus Q1)
  • 2022: Robin, R., & Dandis, A. O. (2022). “Business as usual through contact tracing app: What influences intention to download?” Journal of Marketing Management, 37(17-18), 1903-1932. (ABS (2), ABDC (A), Scopus Q1)
  • 2021: Dandis, A. O., Al Haj Eid, Mohammad Badi’. (2022). “Customer lifetime value: Investigating the factors affecting attitudinal and behavioural brand loyalty.” TQM Journal, 34(3), 476-493. (Applied Scopus Q1, ABS (1), ABDC (B))
  • 2021: Dandis, A. O., Al Haj Eid, Mohammad Badi’, Robin, R., & Wierdak, N. (2022). “An empirical investigation of the factors affecting customer lifetime value.” The International Journal of Quality & Reliability Management, 39(4), 910-935. (Applied Scopus Q1, ABS (2), ABDC (B))
  • 2021: Dandis, A. O., Jarrad, A. A., Joudeh, J. M. M., Mukattash, I. L., & Hassouneh, A. G. (2022). “The effect of multidimensional service quality on word of mouth in university on-campus healthcare centers.” TQM Journal, 34(4), 701-727. (Applied Scopus Q1, ABS (1), ABDC (B))
  • 2021: Dandis, A. O., Wright, L. T., Wallace-Williams, D. M., Mukattash, I., Al Haj Eid, M., & Cai, H. (2021). “Enhancing consumers’ self-reported loyalty intentions in Islamic banks: The relationship between service quality and the mediating role of customer satisfaction.” Cogent Business & Management, 8(1), 1892256. (Applied Scopus Q2, ABS (1))
  • 2020: Dandis, A. O., & Wright, L. T. (2020). “The effects of CARTER model on attitudinal loyalty in Islamic Banks.” International Journal of Quality and Service Sciences, 12(2), 149-171. (Applied Scopus Q1, ABS (1), ABDC (B))
  • 2021: Bilisbekov, N., Sarfo, C., Dandis, A. O., & Eid, M. A. (2021). “Linking bank advertising to customer attitudes: The role of cognitive and affective trust.” Management Science Letters, 11(4), 1083-1092. (Applied Scopus Q2)
  • 2021: Mugenia, P., Sarfob, C., Dandis, A. O., Eid, M. A., and Abou-Moghli, A. (2021). “Does Executive Compensation Dispersion Affect Firm Performance: The Moderating Role of Technology Intensity.” International Journal of Innovation, Creativity and Change, 15(3), 438-468. (Applied NA)
  • 2021: Abou-Moghli, A., & Dandis, A. (2021). “The association between entrepreneurship, management, and sustainable development in the middle east: A systematic review and meta-analysis.” Management Science Letters, 2091-2098. (Applied NA)
  • 2018: Joudeh, J. M., & Dandis, A. (2018). “Service Quality, Customer Satisfaction and Loyalty in an Internet Service Providers.” International Journal of Business and Management, 13(8), 108-120.

 

 

Ziyi Gao| Marketing | Best Researcher Award

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Dr. Ziyi Gao | Marketing | Best Researcher Award

Dr. Ziyi Gao, Yunnan University of Finance and Economics, China

Dr. Ziyi Gao is a lecturer at Yunnan University of Finance And Economics in Kunming, China 🇨🇳. Holding a position in the School of Overseas Education since September 2023, Dr. Gao contributes to shaping the academic journey of students. With a focus on enhancing academic performance, Dr. Gao has published research articles exploring topics such as the use of generative AI in education and the impact of travel apps on tourist behavior. Their work reflects a dedication to understanding and improving educational practices and the tourism industry. Dr. Gao collaborates with fellow researchers to investigate the drivers of various phenomena, including self-determination in learning and user experience in tourism. Through their contributions to scholarly journals, Dr. Gao shares insights and findings that contribute to the advancement of knowledge in their field. With a commitment to both teaching and research, Dr. Gao plays a vital role in shaping the academic and professional development of students and contributing to the wider body of knowledge in their field.

Publication profile:

Orcid

Google Scholar

Employment:

Dr. Ziyi Gao has been serving as a Lecturer at Yunnan University of Finance And Economics in Kunming, China, since September 2023 🏫. Specifically, Dr. Gao is affiliated with the School of Overseas Education, where they contribute to the academic development of students. Their role involves delivering lectures, guiding students, and facilitating learning experiences. Yunnan University of Finance And Economics, a prominent institution in the region, provides a dynamic environment for both teaching and research. Through their position, Dr. Gao actively engages with students and contributes to the university’s mission of fostering academic excellence and global awareness.

Research Focus:

Dr. Ziyi Gao’s research focus encompasses two main areas: the intersection of technology and tourism, and educational methodologies enhanced by artificial intelligence 📱. Through their studies, Dr. Gao investigates the impact of travel apps on tourist behavior, exploring how these applications can influence intentions and user experiences. Additionally, they delve into the use of generative AI to enhance academic performance, particularly in business education, employing an interactive-constructive-active-passive (ICAP) self-determination perspective. By exploring these topics, Dr. Gao contributes to a deeper understanding of the role of technology in shaping both the tourism industry and educational practices, paving the way for innovative advancements in these fields.

Publication Top Notes: